Latest Market Intelligence

Fresh perspectives on commercial strategy and market dynamics

Automotive market
Automotive Dec 2024

Electric Vehicle Adoption in GCC: Infrastructure vs. Consumer Readiness

Despite massive infrastructure investments, EV adoption remains below 2%. We examine the disconnect between supply-side preparation and demand-side reality.

Retail strategy
Retail Nov 2024

The Omnichannel Imperative: Why Traditional FMCG Distribution is Failing

Traditional distribution models are under pressure as consumers demand seamless experiences across channels. Leading brands are rethinking their approach.

Technology trends
Technology Oct 2024

SaaS Market Entry in MENA: The Partner-First Approach

Why direct sales models struggle in MENA's SaaS landscape and how leading technology companies are building sustainable partner ecosystems.

Market analysis
Strategy Sep 2024

Post-Pandemic Consumer Behavior: What's Permanent vs. Temporary

Three years post-COVID, we analyze which behavioral shifts have become permanent fixtures and their implications for route-to-market strategies.

Data analytics
Analytics Aug 2024

The ROI Paradox: Why Most RTM Analytics Investments Fail

Companies invest heavily in route-to-market analytics but struggle to see returns. We identify the five critical success factors that separate winners from losers.

Market expansion
Expansion Jul 2024

Beyond the GCC: Africa as the Next Growth Frontier

As GCC markets mature, forward-thinking companies are looking south. We examine the opportunities and pitfalls of African market entry from a MENA base.

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