Modern business skyline

Build the Route.
Win the Market.

We help brands design RTM, launch GTM, and scale in new geographies—end-to-end, from strategy to sales ops.

Trusted across payments, banking, insurance, automotive, FMCG, mobile money, smartphones, IT services

P&G Visa Toyota Nokia Samsung Huawei Intel HP Dell Coca-Cola Telenor Apple SCB Hino Gillette Motorola

RTM by Design

Strategic route-to-market blueprints tailored to your industry and geography

Frictionless Market Entry

Seamless market penetration strategies that minimize risks and accelerate growth

Full-stack GTM

Complete go-to-market execution from strategy through sales operations

Operate & Scale

Sustainable growth systems with embedded analytics and optimization

Proven Results

Measurable outcomes that drive business growth

30-50%
Reduce time-to-first-sale
15-25%
Improve channel fill rate
10-20%
Lift retail conversion
12-18%
Increase repeat orders

Free Checklist: 14-step Market Entry Readiness

Get our proven framework for successful market entry

Our Services

Brillio delivers end-to-end commercial buildouts: strategy → channel → marketing → operations

Route-to-Market (RTM)

Strategic channel design and distribution planning for optimal market penetration

Market Entry & Expansion

Comprehensive market entry strategies and expansion planning for new geographies

Channel & Distribution Design

Optimized distribution networks and channel partner management systems

Marketing Strategy & GTM

Go-to-market strategies with integrated marketing and communication plans

Pricing, BNPL & Monetization

Strategic pricing models and innovative monetization strategies

E-commerce & Retail Enablement

Digital commerce strategies and retail channel optimization

After-Sales, CX & Call Center

Customer experience optimization and support infrastructure

Data, Analytics & AI Ops

Data-driven insights and AI-powered operational optimization

Industries We Serve

Brillio adapts proven RTM playbooks to category realities

Payments & Banking

Digital payment solutions and financial services market entry

Insurance

Insurance product distribution and market expansion strategies

Automotive

Automotive market penetration and dealer network optimization

Personal Care & FMCG

Consumer goods distribution and retail channel strategies

Mobile Money & Fintech

Fintech solutions and mobile payment ecosystem development

Smartphones & Consumer Tech

Technology product launches and consumer electronics distribution

IT & Professional Services

B2B services market entry and professional services scaling

A builder's consultancy—designed by operators

Founded by Muhammad Ifrahim, Brillio brings real-world operational experience to strategic consulting

Experience

Worked with leading brands including P&G, Visa, Toyota, Nokia, Samsung, Huawei, Intel, HP, Dell, Coca-Cola, Telenor, Apple, SCB, Hino, Gillette, and Motorola.

Operating Regions

UAE, Pakistan, KSA, wider MENA & South Asia, US/EU via strategic partners.

Our Methodology

Diagnose fast → design crisp plan → embed → leave assets & dashboards.

Track Record

100+ launches, multi-market rollouts, and distributor network implementations.

Insights & Resources

Articles, playbooks, checklists, and templates to accelerate your market entry

RTM Playbook

RTM Playbook: 14 Steps to Market Entry Readiness

Comprehensive guide covering strategy, planning, and execution for successful market entry.

Download Playbook
Distributor Scorecard

Distributor Scorecard Template

Evaluate and optimize your distribution partner performance with our proven assessment framework.

Download Template

Ready to open your next market?

Talk to Brillio about your market entry and expansion needs

Dubai Office

Office 2302
Boulevard Plaza, Tower 2, Level 23
Downtown Dubai, UAE

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