A builder's consultancy—
designed by operators

Founded by Muhammad Ifrahim, Brillio brings real-world operational experience to strategic consulting

Meet the Team Our Principles
Muhammad Ifrahim, Founder of Brillio

Meet Muhammad Ifrahim

Founder & Chief Executive

Muhammad brings over 15 years of hands-on experience in building and scaling commercial operations across diverse markets and industries.

His operational background spans multiple geographies including UAE, Pakistan, KSA, and wider MENA & South Asia regions, with strategic partnerships extending to US and EU markets.

Before founding Brillio, Muhammad held leadership roles in route-to-market strategy, channel development, and market entry initiatives across some of the world's most recognized brands.

Experience

100+ successful market launches and multi-market rollouts

Expertise

End-to-end commercial buildouts from strategy to execution

Trusted by Leading Brands

Our experience spans across industry-leading companies

Consumer Goods & FMCG

P&G Coca-Cola Gillette

Technology & Electronics

Apple Samsung Huawei Nokia Motorola

Enterprise & IT Services

Intel HP Dell

Financial & Telecom

Visa SCB Telenor

Automotive

Toyota Hino

Our Methodology

How we work: Diagnose fast → design crisp plan → embed → leave assets & dashboards

01

Diagnose Fast

Rapid market assessment and gap analysis to identify key opportunities and challenges

02

Design Crisp Plan

Strategic route-to-market blueprint with clear timelines, milestones, and success metrics

03

Embed

Hands-on implementation support to ensure seamless execution and knowledge transfer

04

Leave Assets & Dashboards

Comprehensive handover with operational tools, templates, and performance tracking systems

Global Reach

Operating across key markets with local expertise and global perspective

UAE Dubai skyline

UAE

Dubai headquarters serving as the hub for MENA operations and strategic initiatives

Pakistan market

Pakistan

Deep market knowledge and operational expertise in South Asia's largest economy

Saudi Arabia KSA

KSA

Strategic presence in Saudi Arabia supporting Vision 2030 and regional expansion

MENA region

Wider MENA & South Asia

Extended reach across Middle East, North Africa, and South Asian markets

US EU partners

US/EU via Partners

Strategic partnerships enabling seamless market entry in Western markets

Ready to Work with Brillio?

Let's discuss how our operational expertise can accelerate your market entry and growth

Meet the Team View Our Work